MELISSA MARASCO

When a brand, public figure, or organization faces a crisis, traditional playbooks tend to default to legal reviews, tightly worded...

I recently returned from a trip to Japan — a country where tradition and modernity exist in a seamless, respectful balance. As I walked...

In the workplace, we all wear masks—adapting our behaviors, tone, and expressions depending on the environment. This concept is...

As we approach 2030, the communications landscape is set to undergo a profound transformation. The traditional pillars of media...

Stranded on a desert island with the task of building a modern, integrated communications team? While the challenge might seem daunting,...

The recent controversy surrounding the It Ends With Us  movie has sparked conversations about the unseen tactics of PR, including smear...

The communications landscape is undergoing seismic shifts. The collapse of traditional media outlets, the rise of AI tools like...

As we step into 2025, one trend is clear: generative AI (GenAI) tools like ChatGPT are no longer just experimental novelties—they’re...

In today’s digital-first world, public relations is evolving beyond managing media relations and crises. With the rise of deep fakes,...

Communications professionals can draw valuable insights from the world of child development. As experts in connecting with audiences,...

I fondly remember my first role out of college: working at a digital marketing firm as an SEO specialist, generating content for...

In an increasingly competitive marketplace, brands are vying for attention in innovative ways, and one of the rising trends is the...

In today’s hyperconnected digital world, brands face increasing threats from Distributed Denial of Service (DDoS) attacks, social media...

In today’s digital landscape, “stan culture” has become a powerful force shaping the way brands interact with their audiences. But what...

WWDC 1997. Apple had just purchased Jobs’ NeXT, a play to use NeXTSTEP to replace the current MacOS. Jobs, dressed in his classic black...

This month, PepsiCo CEO Indra Nooyi announced she was stepping down from her role. As one of the few female CEOs of a Fortune 500...

A coffin. Bach’s Toccata and Fuege in D minor. A signature black turtleneck. These were the unconventional elements that Steve Jobs used...

One of my favorite movies lately is The Big Short. If you haven’t seen it, it is about a few underdogs in the financial industry who...

Even though I consider myself a creative person, nothing can be more daunting than a blank Word document with a blinking cursor staring...

Early in my career, my background focused primarily on public relations for consumer packaged goods, specifically in food and beverage...