I'm a communications leader with nearly 20 years of experience in product, brand and corporate communications, mostly for companies building technology people haven't seen before.

​

I started at Duarte, writing presentations for startups and supporting Apple's WWDC and Microsoft's acquisition to LinkedIn. That's where I learned how to make hard ideas land.

 

At Intuit, I was the first technology communications hire. I represented the CTO and her 4,000-person engineering team, wrote keynotes for GitHub Universe and AWS re:Invent, and created AI Demo Day, which became a company-wide playbook.

​

At Zoox, I was the first PR hire. I launched the company out of stealth to more than 8 billion impressions, built the team to six, wrote the CEO's first TED Talk, and set up a crisis program across four departments before the vehicles reached public roads.

​

At Guardant Health I helped reposition the company as an AI-driven cancer detection platform and led communications for Shield's FDA approval, with coverage on NBC Nightly News and Good Morning America. That work was personal. I lost my mother to cancer.

​

At Lyft, I was Director of Brand, Consumer and Product Communications. I led communications across rideshare, autonomous vehicles and partnerships. That included Lyft's first AV launch and incident playbook, the Waymo launch in Nashville, the United MileagePlus partnership, Lyft Teen, and Lyft Silver, a finalist for PR Week's 2026 Consumer Campaign of the Year.

​

How I work

• Story before specs. Even engineers want a story: the problem, what we tried, and what changed.

• Plan for promise and risk together. New technology brings both, so I prepare for both from day one.

• Rehearse before it counts. The best crisis response is the one you practiced months earlier.

• Psychology over volume. I use behavioral science to decide what to say, who should say it, and when.

​

What I do

• Product and launch communications

• Executive visibility and thought leadership

• AI, autonomy and technical storytelling

• Crisis and reputation management

• Brand campaigns that earn attention

• Building and leading communications teams

​

Recognition

• PRSA Bronze Anvil

• SABRE Award Finalist

• PR Week Consumer Campaign of the Year Finalist (2026)

• PR Top Pro