Architecting Guardant Health's strategic repositioning from precision oncology to smart liquid biopsy platform through integrated visual storytelling and brand transformation. Led the development of new brand identity systems, executive keynote presentations, and multi-channel campaigns that redefined the company's narrative in AI-driven healthcare. This comprehensive work spans branded assets, video content, thought leadership platforms, and tier-1 media coverage—establishing Guardant as the category leader in liquid biopsy innovation. From reimagining corporate communications to crafting data visualizations that make complex science accessible to igniting as employee advocates, this portfolio showcases how strategic visual communications drives market perception and business growth.