Leading Amazon's Zoox from stealth to category leadership as Head of PR, orchestrating the world's first purpose-built robotaxi announcement that generated 3B+ impressions. Managed comprehensive communications spanning analyst relations, corporate PR, incident response, public affairs, and community relations. Notable achievements include the December 2020 vehicle reveal campaign that won PRSA Bronze Anvil and SABRE Awards, developing CEO Aicha Evans' TED talk (2M+ views), and securing Bloomberg's Emily Chang for an exclusive sit-down that drove hundreds of millions of impressions. This portfolio showcases how strategic communications can transform breakthrough technology into cultural moments that reshape entire industries.