As the former head of PR at Zoox (an independent subsidiary of Amazon), I oversaw the strategy and execution of the public relations program, including analyst relations, corporate PR, consumer communications, speaking engagements, sponsored events, award submissions, employer brand PR, product and technology communications, strategic storytelling, reputation management, incident communications, public affairs, community relations and more.

In my role, I led the strategy and execution for the PR campaign of the Zoox vehicle in December 2020, which won two awards for Best Media Relations (Technology) by PRSA Bronze Anvils and Finalist in Company of the Year by the SABRE Awards in 2021; drove development with Zoox CEO Aicha Evans to develop the company’s first ever TED talk, a presentation that has almost 2M views on its platform; orchestrated Zoox’s first sit-down in-depth interview with notable Bloomberg reporter Emily Chang and Zoox CEO Aicha Evans for Bloomberg 2.0, which led to hundreds of millions of impressions; and drove strategy and execution of announcing the worlds-first purpose built robotaxi on public roads, leading to more than 3B impressions.