Leading integrated consumer campaigns across Nestlé's diverse portfolio—from Nestlé Nutrition and Jenny Craig to Wonka, Dreyer's, Outshine, and Skinny Cow—both in-house and agency-side. Orchestrated celebrity testimonial campaigns, secured People Magazine cover stories, and executed experiential activations like the WONKA ice cream food truck tour and Skinny Cow "Dirty Dancing" campaign. Also supported premium brands including Ghirardelli and BJ Restaurants with strategic communications that drove brand affinity and sales. This portfolio showcases how strategic storytelling, celebrity partnerships, and cultural moments can transform everyday consumer products into beloved brands that dominate their categories and create lasting emotional connections.