Leveraging third-party spokespeople and cultural influencers to drive brand awareness and tap into aspirational audiences across multiple industries. Developed and executed high-profile campaigns featuring celebrities including Pharrell Williams, Carrie Fisher, Valerie Bertinelli, and digital influencers like Supercar Blondie. Orchestrated red carpet events with Judd Apatow and Mariel Hemingway while managing comprehensive casting processes that resulted in multiple People Magazine cover stories. From fashion and lifestyle to automotive and wellness, this portfolio demonstrates how authentic celebrity partnerships and strategic influencer collaborations can transform brand perception, expand market reach, and create cultural moments that drive measurable business impact.