Third-party spokespeople and influencers can be a powerful tool to drive credibility and brand awareness, as well as tap into cross-over and lookalike audiences. During my time, I worked on multiple celebrity and testimonial campaigns which included develping campaigns featuring celebrities such as Pharrell Williams, Carrie Fisher, Valerie Bertinelli, and influencers like Supercar Blondie; organizing red carpet events with Judd Apatow and Mariel Hemingway, and executing casting calls leading to multiple People Magazine cover stories.