Transforming brands into immersive experiences that drive measurable brand recall, affinity, and purchase intent across physical and virtual environments. From orchestrating Nestlé's Communities Take Root campaign with 20+ large-scale events in 9 months to producing Zoox's CES experiential activation and manufacturing facility demo days, I create moments where audiences don't just see brands—they feel them. This portfolio showcases stadium takeovers, food truck tours, tech demonstrations, and virtual experiences that turn passive consumers into active brand advocates. Each activation combines strategic storytelling with sensory engagement, proving that the most powerful brand connections happen when audiences experience the narrative firsthand.