Protecting and amplifying corporate brands through strategic reputation management across Intuit, Amazon, and Zoox. Leading rapid response teams through high-stakes crises, I combine SEO best practices, proactive storytelling, and empathetic brand positioning to mitigate potential PR disasters before they escalate. From managing autonomous vehicle incidents to navigating leadership transitions, my approach integrates real-time monitoring, stakeholder alignment, and narrative control across all discovery platforms. While specific crisis details remain confidential, this work demonstrates how strategic communications can transform potential brand threats into opportunities for demonstrating corporate values, building stakeholder trust, and emerging stronger.