I have years of experience amplifying and protecting a corporate brand, which includes a variety of proactive, reactive, advocacy, and long-term influencing to build brand resilience to insulate itself in the midst of a crisis. While I can't share a ton of specifics around my reputation management and crisis communications work, I've been a part of several rapid response cross-functional teams across Intuit and Amazon, and led the rapid response and online reputation management plan within Amazon's Zoox division. By combining SEO best practices, proactive storytelling, empathetic brand personas, and rapid response best practices, I've mitigated several potential PR crises.