Leading Lyft's earned media strategy across product launches, strategic partnerships, and brand campaigns. From orchestrating the United Airlines MileagePlus partnership to driving autonomous vehicle launches and innovative product storytelling, I transform complex mobility innovations into compelling narratives that generate national coverage, shape cultural conversations, and deliver measurable business impact.

Our integrated approach combines behavioral economics, data storytelling, and strategic media relations to generate tier-1 coverage, shape industry conversations, and establish Lyft as more than transportation—as a lifestyle brand that moves culture forward. This collaborative team effort represents strategic communications at scale.