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Does Your All Hands Need A Funeral?
A coffin. Bach’s Toccata and Fuege in D minor. A signature black turtleneck. These were the unconventional elements that Steve Jobs used...
melissaamarasco
Jul 19, 20243 min read


Shorting Your Pitch
One of my favorite movies lately is The Big Short. If you haven’t seen it, it is about a few underdogs in the financial industry who...
melissaamarasco
Jul 19, 20243 min read


Fostering Creativity
Even though I consider myself a creative person, nothing can be more daunting than a blank Word document with a blinking cursor staring...
melissaamarasco
Jul 19, 20245 min read


What a Mad Man Taught Me About PR
Early in my career, my background focused primarily on public relations for consumer packaged goods, specifically in food and beverage...
melissaamarasco
Jul 19, 20247 min read


The Ancient Art of Persuasion
In a recent trip to Italy, I found myself standing in the beautiful Raphael Rooms in the Vatican. One-of-a-kind masterpieces surrounded...
melissaamarasco
Jul 19, 20243 min read


Are You Memorable?
Science tells me I only have 8 seconds before I lose your attention, so here I go. We process more than 5x the amount of information we...
melissaamarasco
Jul 19, 20244 min read
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