I've spent nearly 20 years turning complex technology into stories people understand. I was the first PR hire at Zoox, and in its first six weeks I launched the company out of stealth. At Intuit, I built the company's AI story. At Guardant Health, I led communications for the FDA approval of Shield, a blood test for colorectal cancer screening. Most recently, at Lyft, I led brand, consumer and product communications, including the company's first autonomous vehicle launches.

 

My approach draws on behavioral psychology. People don't adopt new technology because of its specs. They adopt it because they trust it and can see what it changes for them.

By the numbers

• 8B+ impressions for Zoox's launch out of stealth

• 1.7B impressions for Guardant Health's Shield FDA approval

• 2M views of the Zoox CEO's TED Talk, which I secured and wrote

• 400M impressions for Intuit's AI Demo Day

 

​Recognition

• PRSA Bronze Anvil

• SABRE Award Finalist

• PR Week Consumer Campaign of the Year Finalist (2026)

• PR Top Pro

 

Companies I've worked with

• Lyft

• Zoox (Amazon)

• Guardant Health

• Intuit

• LinkedIn

• Cisco

• Nestlé

• Duarte